usando videos para ayudar a vender
visto en scribemedia.org
videos que muestran las caracteristicas y funcionalidad del producto y como pueden ser usados
product videos are a win for everyone. I asked Shimon Hirschhorn, VP Sales & Marketing at ProFlixSales, to comment on how video provided by vendors helps him in his sales efforts.
“I think that a video is a much easier and user friendly way of explaining to a customer how a product works. I recently had a customer who asked me about a sun hood for the Ikan v5600. Instead of trying to explain to him how the sun hood attaches and acts as a screen guard verbally, I sent him a link to a product demo. Having seen the product demonstrated for him, he bought one.”
We are, however, in the early days of companies producing product videos. “They are the exception, rather than the norm”, Hirschhorn told me. “Very few companies provide me with good videos. I would ideally like a 30 second commercial that briefly calls out the products high points and a longer 1-2 minute clip that answers the 2 or 3 top questions and lets the customer see the product in use. Until then I use the online chat to answer pre-sales questions.”
visto en scribmedia.org
